Replaces Onebiz search engine optimization? Shortly said – No.
The various reasons why Onebiz search engine optimization cannot be replaced and how a proper search engine optimization works at all, should be content of the next article. It takes something more than just to send content in different portals and build back links.
The two sides of search engine optimization
You will certainly have already read it in most blogs. Search engine optimization includes two modules – On page optimization and Off Page optimization. In the latter OneBiz can support you.
The first part, the on page optimization is not less important. Although many factors no longer influence the search engine positioning as in the past, you should still not neglect it.
But I still see in the on page optimization a little more. For me there are a total of ten factors that you should consider when optimizing your text. Let’s look at these factors once more exactly:
- Introduction text
- Domain, URL
- Meta tags
- Length of text Headline, URL, Description …
- Pictures, videos, etc.
- Love & Energy in the text
First factor of on page SEO – Headline
The most important for a good text is the headline. This has several tasks. First, it is meant to entice the reader to continue. This is the most important point for me. Because only user that read my entire text, are interested in me and my website.
No text in the world brings something and if it is still so well optimized for the search engines or other, if it is not read. Therefore, you should put on your headlines very large value. But headlines have a second function too, they contain the most important keywords (terms) of your topic.
This is not only relevant for search engine optimization, but also for your visitors. It’s important for each scan of the text in the first step to find out whether it is relevant to them or not. Since he’s probably come to your website via the key word selected by you or a related search term, he would of course also want to learn more about the content.
The title of your article, so the main title, brings the reader into your text. The other headlines give him an overview, which in turn decides whether he reads the text more accurately or not. If you write interesting headlines with your main keyword, you hit two birds with one stone – Search Engine Optimization and arouse interest in the reader.
Second factor of on page SEO – Introduction text
The introductory text after the heading is the second most important point for a perfect on page search engine optimization. This, too, (as it should be otherwise) has several reasons again. On the technical side the introductory text for the search engines is relevant because this is the first content of the bots (search engine robots) that is scanned.
That is exactly why it should contain your keywords at least once. Different combinations of keywords or cognates would be ideal. If you (for whatever reason) speak another issue here, which means for the search engines you have chosen the title just to attract visitors. This contradicts the guidelines of Google.
But even if Google & Co. fades out here once, you’ll scare thus your readers. Why? As already mentioned in the headings, the user will once fly over your text. After that (if he is gracious) he reads your introductory text. Only if this is interesting enough for him, he will continue.
So it’s your job in the introductory text to seduce your visitors, inspire or even to shock them. It is precisely these three aspects that give visitors the desire to learn more. It could be that if he missed something. If there is enough tension the reader will read it until the end.
Third factor of on page SEO – Keywords
Yes the keywords still play a very important role in search engine optimization. In this case I am not referring to the Meta tags. The keywords are simply the terms addressing your text. And who learn the lesson will not run the risk of keyword spamming to become punished by Google.
In each theme there is not only one keyword, but many relative keywords and their variations. This also applies to the singular and plural of the different words. Another factor is the right keyword density. On this subject the opinions of experts differ completely.
A very large part speaks of a keyword density of 3-5%. That is to me simply just too much. I’m trying to achieve in search engine optimization, a maximum keyword density of 1.5-2%. Why? This is very easy to explain. Logically, I use in a text not only the keyword itself.
We take the issue of “Money” again as an example. I use in the text the word combination “make money” 1.5-2%. But I still add the various combinations “money”, “earn money” etc. Again, this applies to Google as keywords toot.
Adding those keywords which you should do in any case, the keyword density is much higher. Would I have optimized my main keyword “make money” with 5%, I would be in total already much higher and thus risking a punishment from Google. Another factor why I would never do this is the poor readability of the text. I think with such a strategy, I would just scare the readers from me.
Onebiz does not replace search engine optimization but support it very helpfully. This will become clear later during Off Page optimization. Step by step. Start from the inside “on page” and then optimizing outside. Even if these are only the first three factors of a complete on page search engine optimization, they are still the most important ones. Because each of these factors will help you make your text more interesting and worth reading. You are optimizing the text so without problems for readers and search engines.
Also, I have to say that as well as the writing of a text is much more fun. Because basically you can write about anything you want to write, and it is easier to write down and the text is still optimized for readers and search engines.
In the next article I will introduce to you then the other factors for a perfect on page search engine optimization. So follow my blog if you want to stay updated. If you like the text, then share it with your friends.